How Podcasts Are Changing the Game: From Elections to Exploding Digital Growth



How Podcasts Are Changing the Game: From Elections to Exploding Digital Growth.

 
          


If you’ve ever thought about starting a podcast or wondered how podcasts influence the media landscape, you’re not alone. The podcasting world is thriving, carving out a unique space in media, marketing, and even politics. It’s not just entertainment anymore—it’s a powerful platform for influence, and one podcaster’s journey proves just how transformative this medium can be.

Let’s dive into how The Law Enforcement Talk Radio Show and Podcast grew from a niche true-crime podcast into a radio-syndicated success story—and what you can learn to take your own digital presence to the next level.


From Podcast Beginnings to Radio Stardom

When The Law Enforcement Talk Radio Show and Podcast launched in 2017, it focused on captivating true crime and trauma stories. Think of it as a blend of "Crime Junkie" and "Serial", with a deeply personal, human-interest twist.

Fast forward a few years, and this podcast isn’t just a podcast anymore. It’s now a syndicated weekly radio show airing on multiple stations, reaching millions of listeners. Even better, it’s maintained its podcast roots, offering free radio content on-demand alongside exclusive, podcast-only episodes.

How did this happen? By taking a hybrid approach and harnessing both traditional and digital platforms, the show’s creator was able to dramatically expand its audience. Syndicated by Talk Media Network, it’s proof that mixing old-school radio with new-age podcasting can be a game-changer.

The Secret Sauce for Explosive Growth

Growing a podcast isn’t just about uploading episodes and hoping they catch fire. The success of this show came down to three key strategies that anyone—yes, even you—can apply:

    Master Social Media (Especially Facebook): You might think Facebook is outdated, but it’s far from it. When used strategically, Facebook can drive traffic, build connections, and boost visibility like no other platform.

    Leverage Collaborative Platforms: Apps like Clubhouse brought a whole new level of engagement to the table. Think of it as a 21st-century call-in radio show, where real-time audio conversations foster deeper connections with your audience.

    Optimize for Discovery: SEO isn’t just for Google. By treating platforms like Apple Podcasts and Spotify as search engines, this show maximized discoverability, reaching audiences searching for similar content.

These aren’t just “tips”—they’re proven tactics that require dedication but deliver results.

Podcasts in Politics: The 2024 Election Game-Changer

The 2024 U.S. presidential election highlighted the growing influence of podcasts in shaping public opinion. Candidates like Donald Trump and Kamala Harris turned to podcasts such as The Joe Rogan Experience and Call Her Daddy to connect with audiences outside traditional media.

Donald Trump’s strategy stood out. By bypassing mainstream outlets in favor of platforms like Twitch and popular podcasts like Impaulsive and Theo Von’s This Past Weekend, he reached millions of listeners and viewers. This approach showed that podcasts aren’t just an alternative—they’re a must-have tool for targeting niche, engaged audiences.

Yet, despite this massive influence, podcasts remain surprisingly overlooked by advertisers. In 2024, they accounted for 4.8% of U.S. digital media consumption but captured only 0.8% of digital ad spending. For marketers, that’s a huge opportunity just waiting to be tapped.

The Podcast Landscape: A Growing Giant

Here’s the thing about podcasts: while they’ve exploded in popularity, they’re still relatively small compared to other media formats.

    Globally, there are around 3.2 million podcasts—a fraction of the number of movies or songs out there.
    Podcasts outnumber audiobooks on Audible by six times, which speaks to their accessibility and creative freedom.

Even though new podcast launches have slowed since the pandemic-era boom, engagement remains strong. In 2023 alone, over 27 million episodes were released. That’s a lot of storytelling power—and it’s not going anywhere.

What This Means for You

If you’re a marketer, creator, or just someone with a story to tell, now is the time to pay attention. Podcasts offer a unique combination of loyal audiences and untapped advertising potential. Whether you’re building your brand or running a political campaign, understanding the podcasting landscape can give you a serious edge.

Here’s the takeaway: The strategies that worked for The Law Enforcement Talk Radio Show and Podcast can work for you, too. Master social media, find new ways to connect with your audience, and make sure your content is optimized for discovery.

Your Next Steps to Digital Growth

Ready to take your digital presence to the next level? Start by focusing on platforms that work for you—whether that’s Facebook, Clubhouse, or the search engines built into Spotify and Apple Podcasts.

If you’re looking for a shortcut, the creator of The Law Enforcement Talk Radio Show and Podcast shares exclusive insights on his Patreon page. From free tips to deep-dive strategies, there’s something for everyone. Check it out here: Facebook Success with John Jay Wiley.

Podcasting isn’t just about entertainment anymore—it’s a tool for growth, connection, and influence. So, why not start today? Who knows? Your podcast could be the next big thing in media.

Attributions

The Conversation

Hootsuite

Emarketer

Exploding Topics

Podcast Page



Comments

Post a Comment

Popular posts from this blog

The Fentanyl Crisis: DEA Staged a Murder to Save a Life

Image
  In the shadowy world of organized crime and the escalating fentanyl crisis, the U.S. Drug Enforcement Administration (DEA) is fighting battles that often feel like they’re ripped from the pages of a thriller novel. From staging murders to protect witnesses to seizing deadly amounts of synthetic opioids, the stakes are higher than ever. Cheri Oz, the Supervising Agent in Charge of the DEA’s Phoenix office, offers a rare behind-the-scenes glimpse into these dangerous yet critical operations. Listen to the interview with Cheri Oz as a free podcast on the Law Enforcement Talk Radio Show website , Apple Podcasts , Spotify , and most major podcast platforms. The Deadly Toll of Fentanyl Fentanyl, a synthetic opioid 50 to 100 times more potent than morphine, has emerged as a leading cause of drug-related deaths in the United States. In 2022 alone, over 107,000 Americans lost their lives to drug overdoses, with fentanyl playing a major role in this grim statistic. Arizona, a key battlegro...
Read more

Stings to Protect Kids in the Digital Age: Sheriff Scott Rose’s Mission

Image
  In a world where platforms like Facebook, Instagram, and LinkedIn are woven into the fabric of daily life, the online environment can be both empowering and perilous. While these tools help us connect and share, they also provide predators with new avenues to target children. Sheriff Scott Rose of Dodge County, Minnesota, has taken a stand, dedicating his career to protecting the most vulnerable from online dangers. Through sting operations, educational outreach, and his growing podcast presence, Sheriff Rose is turning the tide on online exploitation.   The Power of Sting Operations   Imagine a world where predators think twice before logging into social media to groom or target children. That’s the goal Sheriff Rose and his team strive for every day. By posing as minors online, undercover officers engage with potential offenders, gathering vital evidence that leads to arrests and convictions.   “These operations are about much more than arrests,” Sheriff Rose exp...
Read more

How to Clean Shampoo Stains: Your Ultimate Guide to a Sparkling Shower

Image
  Shampoo stains in the shower can turn a relaxing bathroom sanctuary into a frustrating cleaning challenge. These marks—often caused by dark blue or purple shampoos designed for blonde, platinum, or gray hair—are notorious for streaking down tiles, creating unsightly smudges that refuse to budge.   Luckily, with the right approach, you can banish even the most stubborn shampoo stains and reclaim your sparkling shower. Here's your go-to guide for tackling these pesky marks and preventing them from coming back.   Step 1: Prep Your Shower for Cleaning Before you get started, set the stage for a successful deep clean:   1. Declutter Your Shower: Remove all bottles, razors, and accessories to get full access to the surfaces.   2. Ventilate the Area: Open a window or use an exhaust fan to reduce exposure to cleaning fumes.   3. Protect Yourself: Wear rubber gloves to shield your hands from harsh chemicals or abrasives.   Natural Remedies for Stubborn Shampo...
Read more